Dashboard

What the base looks like today and what has to happen to raise LTV. The target scenario changes the assumed effectiveness of each action; the structure of base and value stays the same.

Target scenario
Annual LTV today {{ baseTxt }} +0.3% YoY · 38,444 customers
Recoverable potential {{ upliftTxt }} {{ upliftSub }}
Annual LTV target {{ targetTxt }} {{ targetSub }}
Progress to target {{ progressTxt }}
Value today Gap to target
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Path to target — what the LTV growth is made of
Each bar is one action and the value it adds to annual LTV. Height follows the contribution, not the size of the segment.
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Lifecycle — where the volume is, where the value is
Two bars over the same set of 73,703 contacts. The gap between them shows where unused volume sits.
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RFM segment map — value versus risk
X axis: median recency. Y axis: CLTV relative to the base average. Circle area: number of customers.
Grow Protect and recover
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Activate Watch
CLTV above average and recency ≥ 150 days — value at risk Other segments
Communication — what feeds the campaigns
Every CD segment has a ready SAT category plan with a season phase and a conversion prediction. The quality of the plan depends on whether the segment has a recognized dominant category.
CD segment Average conversion prediction in the plan Cat. in season LTV potential HIGH+ Strategy
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